It seems like everyone has an opinion on basketball star Duke Blue Devils Zion Williamson and his Nike PG 2.5 shoe that split in two last night, including the one who manages the Puma Hoops Twitter account.
Last night, after Williamson’s shoe malfunctioned in Duke’s game against the North Carolina Tar Heels, Puma Hoops posted on Twitter: “That wouldn’t have happened to the Pumas.” The tweet has been deleted; however, screenshots are circulating online.
And people on the social media platform weren’t happy with the brand’s response to the incident.
âA junior social media worker trying to be the hero. Puma casting shade on Nike Basketball is comical. Focus on becoming relevant first. Rookie move, âthe user wrote. @nrandle76.
Another user, , wrote: “Why delete the tweet? Defend your productâ¦ nothing to lose with Nike taking it to the chin tonight.
Less than a minute into the game, Williamson’s Nike PG 2.5 sneaker split in half and the ball fell to the ground in pain. Williamson left the game with a knee injury and did not return. Without Williamson, Duke lost to UNC by a score of 88-72.
After the shoe-breaking incident, Nike responded with a statement (first reported on Twitter by Darren Rovell of The Action Network): âWe are obviously concerned and wish Zion a speedy recovery. The quality and performance of our products are of the utmost importance. Although this is an isolated event, we are working to identify the problem. “
As soon as Williamson’s shoe parted, Rovell pointed out on Twitter how bad the optics were for Nike.
âThat the shoe exploded on national television. That the shoe blew up for Duke-UNC. That the shoe blew up on Zion Williamson. A horrible look for Nike, âRovell wrote.
While it’s not a good time for the brand, Matt Powell, senior sports industry analyst at The NPD Group Inc., said Nike has nothing to worry about when it comes to sales.
“The Nike shoe malfunction last night is embarrassing for the brand but will have no material impact on the business. Basketball shoes were already out of fashion,” the expert wrote on Twitter.
Here’s how social media reacted to Zion Williamson’s Nike shoe splitting in half
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