Nike Zoom Fly SP Nathan Bell


Price: $ 150

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The new Nike Zoom Fly SP collaboration with Nathan Bell captures an unspoken truth that many runners can relate to: a love / hate relationship with running. Bell, an artist and designer specializing in hand drawings paired with smart texts and puns, was approached by Nike to work on a new Zoom Fly SP design after seeing his solo exhibition in a gallery.

Bell says that to get inspired by the shoe “in an authentic way,” he stepped out of his comfort zone and started running in his Los Angeles Arts District. “Even though it was difficult at first and I hated it, I finally started to achieve new goals and understand the benefits (of running),” he says. Bell says outright hate has given way to a love / hate perspective. And from that appreciation for a sport that is equal parts triumph and wrestling were born the images and scribbled expressions dotted across the translucent pastel pink upper of the latest Nike Zoom Fly SP.

A serious performance shoe, the Zoom Fly was developed during Nike’s “Breaking 2” quest in 2017 to break through the two-hour marathon mark. More recent iterations have kept the shoe’s light, smooth, and speedy technology and combined it with a playful design – as in this collaboration with Nathan Bell, journal-style sketches of swooshes and daisies, and the “Tag You’re It” scribbled across the heel. Other handwritten quotes on the shoe, such as “I can’t feel my legs”, “I don’t know / no finish lines” and “I love you / I don’t love you”, describe the ups and downs of running. Elsewhere on the shoe, the phrase “Running to a magical place” accompanies a sketch of a sneaker with a unicorn horn.

If you can appreciate a solid mix of humor, motivation, and even realism in your shoe design – because yes, running sometimes sucks, even though it’s mostly magical and awesome – you’ll want to check out the shoe. Zoom Fly SP Nathan Bell when she falls on Valentine’s Day.

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