Nike LeBron 19 ‘Space Jam’ release date


You would think that in eighteen models, Nike had already explored all possible innovative and marketing opportunities for LeBron James’ new signature shoe. We would be wrong. The Nike LeBron 19 would be the first time a signature shoe has debuted in a movie as LeBron and the Looney Tunes gang led by Bugs Bunny star in Space Jam: A New Legacy, the long-awaited sequel to Michael Jordan’s memorable feature film from 1996. It’ll feature updated friends, updated enemies, updated gear, and of course, a brand new sneaker that pushes the limits once again.

The Nike LeBron 19 continues the exploration basketball-specific Air Max, a cushioning set that LeBron has clung to since the LeBron 7. For the final chapter, the Nike basketball team created a Dual-chamber Air Max unit combined with a Zoom unit in the forefoot for a whole new expression of Air. Responsible for creating a design that matched the look of the space age, the design / engineering team aimed for “an otherworldly feel,” according to senior designer Jason Petrie. Based on this first look at two upcoming releases, the LeBron 19 quickly drew comparisons to the LeBron 9 for its high tongue and outer heel.

The “Sweatsuit” colorway, which features maps from Nike World Headquarters and the Warner Brothers Bundle, and the “Tune Squad” colorway, designed to match the iconic jerseys worn by LeBron and his team in the upcoming film, are introduced.

The entire Space Jam: A New Legacy collection will be released in July 2021; the LeBron 19 will retail for $ 200. The film will hit theaters on July 16, 2021 and on HBO Max for 31 days from theatrical release.


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