LeBron James says his new Nike sneaker was inspired by African-American women

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What a week for Nike.

LeBron James unveiled his new collaboration with Nike, inspired by his belief that “African American women are some of the strongest people on the planet.” And it’s beautiful.

Celebrating the power of “some incredibly strong women,” including his mother, wife and daughter, James’ HFR x LeBron 16 was unveiled at the Harlem Fashion Row Presentation Gala on Tuesday.

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“As someone who has a platform, because of what I do, I thought it was important to lend that platform to a group of people who I think are underrecognized. “, said James in a press release.

“As the son, husband, and father of strong African American women, I felt like this was something I wanted to do for them and for all strong women who succeed despite what might be against them. “

The HFR x LeBron 16 is the result of a collaboration between GOAT and New York-based fashion collective Harlem Fashion Row, which “gives a voice to multicultural designers,” especially women.

Image: NIKE

It is the very first LeBron signature shoe to be reinvented by designers.

Commissioned by Nike and James to reimagine the basketball legend’s LeBron 16 model, HFR founder Brandice Daniels enlisted designers Kimberly Goldson, Felisha Noel and Undra Celeste Duncan for the project.

Harlem Fashion Row designers, left to right, Kimberly Goldson, Felisha Noel and Undra Celeste Duncan.

Harlem Fashion Row designers, left to right, Kimberly Goldson, Felisha Noel and Undra Celeste Duncan.

Image: HFR

“We each had something that connected the four of us based on what LeBron saw from his mother and the sacrifices she made for him,” Goldson said in a press release.

“My mom did it. LeBron’s mom did the same for him. The connectedness was there between all of us.”

The design of the HFR x LeBron 16.

The design of the HFR x LeBron 16.

Image: nike

HFR teamed up with global Nike basketball shoe designer Meline Khatachourian and longtime James shoe designer Jason Petrie for the release.

The HFR x LeBron 16 will release on September 7 in a limited release, exclusively on SNKRS in North America and nike.com.

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