How to Become a Nike Sneaker Designer


Getting a job at Nike — or any other sneaker company, for that matter — is a dream come true for many sneakerheads. But in fact, securing this concert is not easy. Like many other successful companies, Nike is very selective about who it chooses to place in its design roles. Carsten Franke, however, achieved this lofty goal and he told the folks at about it.

Franke, who works in a role that creates colorways for the Western European consumer, said: “I studied in multimedia arts and graphic design. Other people have a background in product design. I think it’s useful. Next, you need to build links. Then you have to look for a job and create a nice portfolio. I was also lucky enough to have gotten an apprenticeship back then in the industry. Thanks to this, I was able to learn, show and prove my talents through the colorings that I made, through the stories that I told. Now I am here.

Franke is also from Germany and recently worked on the Nike Air Pegasus ’89 “German Reunification” sneaker, which represents the 25th anniversary of the reunification of East and West Germany. The sneaker uses camouflage prints from the East and West German armies.

He said Highsnobiety in an interview, “I was talking with my parents, and my father was working as a guard for the East German army at the time, so at midnight on October 3, 1990, during his night shift, he and the other soldiers literally changed their uniforms” , which ended up inspiring the sneaker.

It proves that if your ideas are solid enough and you can execute them well, the big shoe brands will let you live them. It all starts with having the right background and getting your foot in the door.


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