The resale market is poised to shape the business throughout 2021, and it just received a big vote of confidence from one of the NFL’s most famous faces.
Just last month, the peer-to-peer Poshmark market went public, closing its first day in the market valued at around $ 3 billion. Over the Black Friday weekend, resale platforms StockX and The RealReal both posted record sales despite the pandemic. And just this week, European e-commerce company Zalando announced the launch of its second-hand marketplace Zircle in Sweden and Denmark.
Now, one of the NFL’s most eye-catching dressers will make its own turn into the second-hand market.
Speaking in a vlog to his YouTube channel on Sunday, New England Patriots star quarterback and admitted stress buyer Cam Newton said he plans to take a step back from high fashion this year and rather embrace thrift stores and vintage shopping. The move marks a sea change for the soccer star, who admitted to having “spent thousands and thousands of dollars and maybe even millions of dollars on clothes that [he] worn only once.
âOne of my New Year’s resolutions is not to shop for high fashion,â Newton said. âI want to be more of a thrift store buyer, I want to be more of a vintage shopper, I want to be more of a person who finds jewelry in cheaper stores and still be able to make it look good. “
Newton admitted that it would be difficult for him to “recycle the closet” as he put it. âAt the same time, it’s going to be fun doing it throughout this year,â he said.
âIt’s an old saying that goes, ‘The swag is not on you, the swag is on you,’ Newton added.
Newton is not the only athlete who has become a style icon. Like his football counterpart, NBA’s PJ Tucker can regularly be seen sitting front row at fashion shows. In November 2019, the Houston Rockets forward turned his sneaker reputation into a six-figure, multi-year deal of endorsement at Nike.
Unlike most shoe partnerships, Tucker’s deal with Nike won’t produce a traditional signature sneaker line, according to sports news site The Athletic. This setup, however, fits perfectly with what the basketball player wanted from a partnership with a brand.
âI don’t want a signature shoe because that means I have to wear thisâ¦ shoe every time I play and every time I go out I have to promote thisâ¦ shoe,â Tucker told The Athletic. âI’m sick of this shoe, I wear it every day. I cannot wear this shoe every day. I don’t care what shoe it is, I can’t wear it everyday and that’s how I never wanted my own shoe.
Instead, Tucker’s Nike partnership saw the basketball player create his own unique designs for popular favorite sneakers, like the two Yeezy 2-inspired Kobe 6 PEs he showed off on Instagram earlier this year. And while these shoes aren’t available to the public, Tucker said sneakerheads can expect access to future offerings.
“I’ve talked to Nike about it before,” he told The Athletic. “Last year I got to ditch my Kobe 5s and people got to have them and we want to do more in a more consistent way.”